ICE 2025 in Barcelona
2025 started with a grand event, that plays a significant role in the gaming industry, called ICE, that took place from the 20th of January till the 22nd of January. A new venue was presented this year for this exhibition. Traditionally the event took place in London, however this year a sunny Barcelona was chosen as a venue, namely Fira Barcelona Gran Via.
More than 80,000 visitors attended the event, as well as more than 630 global exhibitors took part in the event. All the visitors who attended ICE had a chance to listen to more than 384 speakers during all three days.
Moreover, there was a special event for affiliates, namely the iGBA exhibition. This exhibition allows to connect affiliates with iGaming operator affiliate programs and tech vendors in real life. This event gathers the whole iGaming affiliate community together and allows to build strong relationships, learn, and discover innovative solutions.
For those who do not know, what ICE means – “ICE” originally stood for “International Casinos Exhibition,” but since its inception, the gaming industry has changed dramatically, and as ICE has evolved to reflect the shifting gaming landscape, it now serves the whole gaming spectrum with a balance between digital and land-based channels. As the premier worldwide gaming technology event for business development, networking, and expansion for B2B individuals, ICE remains unmatched.
In addition to business deals, there were plenty of benefits for visitors, for example, it was possible to win a variety of generous prizes, attend formal and informal events and enjoy the gambling atmosphere in general.
